Senior UX Researcher

Insight Strategist | Inclusive Design Advocate

I empower teams to make data-driven decisions through mixed-methods research, turning user insights into strategic guidance that drives meaningful outcomes.

View My Work Get In Touch
Professional headshot of Sharon Webster, Senior UX Researcher, smiling in yellow jumper

About Me

SC-cleared Senior UX Researcher with over 12 years of expertise leading insight-driven research that shapes products, services, and strategy across sectors.

My mission is to make things better for more people through accessible and inclusive research. I specialise in aligning user insights with business priorities to enable fast, confident, and customer-focussed decision-making.

Core Expertise

  • Mixed-methods UX research (remote/in-person)
  • Research strategy and operations
  • Accessibility and inclusive design
  • Stakeholder engagement and management
  • Storytelling for influence
  • Agile team collaboration
12+ Years Experience
200+ Stakeholders Engaged
77 Actionable Outcomes

Selected Work

Case studies showcasing my approach to user research and problem-solving

Researcher conducting contextual interview in participant's car at petrol station

Choosing an Appropriate Method for Research

Designed innovative contextual research approach for fuel payment app, combining in-car interviews with real-world usability testing to uncover barriers to app adoption.

  • Contextual Inquiry
  • Usability Testing
  • Stakeholder Engagement
Read Case Study
Mental Health Digital Strategy

Informing Strategy Through User-Centric Insights

Led comprehensive research program for mental healthcare digital strategy, conducting 15 interviews and 16 workshops with 200+ service providers, resulting in 77 actionable recommendations.

  • Strategic Research
  • Workshop Facilitation
  • Stakeholder Alignment
Read Case Study
Accessibility in Travel Research

Designing Research for People with Disabilities

Conducted inclusive research with people with hearing loss and autism to identify travel barriers, implementing robust safeguarding practices and creating 128 actionable insights for accessibility improvements.

  • Inclusive Research
  • Accessibility
  • Safeguarding
Read Case Study
Data-Driven Information Architecture

Creating Effective Data-Driven Information Architecture

Redesigned financial advisor portal IA using card sorting and tree testing, achieving 46% improvement in findability through iterative testing and user-centered design principles.

  • Information Architecture
  • Card Sorting
  • Tree Testing
Read Case Study
National Trust Booking Calendar

Booking Calendar Redesign

Improved National Trust holiday cottage booking experience through user research and iterative design, increasing checkout completion rate from 21% to 34% through better communication of booking rules.

  • Usability Testing
  • Conversion Optimization
  • Iterative Design
Read Case Study

Let's Work Together

Ready to turn user insights into strategic advantages?

Email sharon@cognite.net
Phone 07813 177456
LinkedIn linkedin.com/in/sharon-webster-ux
Location Mortimer, RG7 3UY

I'm always interested in discussing how user research can drive your next project. Whether you need strategic insights, inclusive design consultation, or research operations support, I'd love to hear from you.

Get In Touch